About the product
- NEUTRALIZES YELLOW TONES Purple shampoo tones down brassy hues in gray white and natural blonde hair for a cooler clean look.
- BOOSTS SILVER SHINE Enhances natural brightness and luster in silver or platinum strands leaving hair radiant and vibrant.
- GENTLE DAILY CLEANSING Sulfate free formula removes buildup without drying out strands ideal for frequent use on color treated hair.
- NOURISHES WITH PROTEINS Enriched with botanical extracts and amino acids to strengthen hydrate and maintain softness.
- COLOR SAFE PROFESSIONAL CARE Salon quality purple toning shampoo designed to maintain color and brightness in gray blonde or highlighted hair