About the product
- Neutralizes Yellow and Brassy Tones Purple toning shampoo helps neutralize yellow and brassy tones while brightening blonde silver and gray hair with rich purple pigment and balanced brass correction
- Moisturizing Non Drying Formula Tones quickly without leaving hair rough dry or stripped like many traditional purple shampoos maintaining softness and manageability
- Concentrated Purple Pigment Helps refresh blonde and highlighted hair so prolonged processing time is not required for visible toning results
- Sulfate Free and Color Safe Sulfate free sodium chloride free and color safe formula helps maintain softness shine and healthy looking hair while protecting color treated hair
- Suitable for Multiple Hair Types Works well for blonde silver gray highlighted and balayaged hair experiencing darker yellow brassiness and stronger unwanted warm tones
- Safe for Chemically Treated Hair An excellent choice for maintaining blonde hair extensions and salon color services without compromising hair integrity
- Precision Toning System For lighter yellow brassiness use our Purple Toning Shampoo. For medium toning use our Dark Purple Toning Shampoo. For maximum toning correction use our Extra Dark Purple Toning Shampoo
- Advanced Toning Technology Part of the Virgo de Novo precision toning system designed to deliver fast toning with less dryness and healthy looking hair
