About the product
- NOT A PURPLE SHAMPOO A SMARTER SOFT GRAY TONING ALTERNATIVE Silverist Buildable Tone Shampoo is designed for natural gray silver and white hair. Features gradual buildable toning action that gently counteracts yellowing and brassiness over time. Ideal for light to medium toning and tone maintenance without the harshness of traditional purple shampoos delivering a nourishing cleanse while enhancing the vibrancy of natural gray hair
- HYDRATING PH BALANCED and NOURISHING INGREDIENTS Formulated at an optimal pH 4.70 5.30 to support scalp wellness and keep gray hair soft smooth and frizz free. Infused with Niacinamide and Hyaluronic Acid to enhance scalp hydration balance the moisture barrier and seal the cuticle for added shine. Amla Karanja Sunflower Seed Oils and Fermented Microalgae nourish hair and support overall scalp health
- HOW TO USE and COMPLETE YOUR ROUTINE Apply to wet hair massage into a lather from roots to ends and rinse thoroughly. For enhanced toning leave on for 1 2 minutes before rinsing. Use 2 3 times per week or as needed based on your desired level of toning. To increase foaming add more water. Pair with Silverist Shine Infusing Conditioner and Leave In Hair Serum for a complete gray hair care routine that hydrates protects and enhances shine
- REFRESHING NATURALLY DERIVED SCENT FOR EVERY SHADE OF GRAY Silverist gray hair shampoo features a 100 percent naturally derived signature scent free from artificial fragrance. Notes of green parsley crisp apple bright citrus geranium rose and rosemary create a refreshing spa like aromatherapy experience.
- DERMATOLOGIST TESTED and CONSUMER PROVEN Tested in a blinded 2 week study with 100 plus testers who have at least 30 percent natural gray hair across all hair types. Silicone free sulfate free Cruelty Free and Leaping Bunny Certified. Packaged in a fully recyclable bottle with an FSC certified carton. Clean hair care designed for natural gray silver and white hair
