About the product
- INSTANTLY SOFTENS AND HYDRATES DRY HAIR Argan oil has a softening effect on the hair and is rich in antioxidants and fatty acids that preserve moisture so dry brittle hair feels soft from the first wash. A shampoo for naturally dry brittle hair.
- OVER TIME SUPPORTS HEALTHIER MORE RESILIENT HAIR Plant based protein supports stronger healthier looking lengths building resilience in hair left dry and fragile.
- REDUCES FRIZZ Moringa oil contains vitamins and antioxidants that preserve moisture and enhance shine keeping frizz and flyaways down.
- FRESH FLORAL FRAGRANCE A floral scent of lily jasmine and cassis in a soft nourishing lather. Rinses clean without weighing hair down and pairs with the True Soft conditioner and argan oil.
- 100 percent VEGAN and SWEDISH MADE Color protecting formula safe for color treated hair. Produced in Sweden with CO2 compensated packaging by a certified B Corporation. Trusted by 35 000 plus stylists worldwide.
