About the product
- NEUTRALIZES BRASSY GOLDEN TONES Violet pigments counteract yellow and golden shades in blonde white and gray hair for a cooler brighter finish. A shampoo for cool toned blondes and silvers.
- STRENGTHENS THE HAIR STRUCTURE Blackberry extract adds strength and shine enhancing highlights and brightening up dull flat color.
- BRIGHTENS DULL FLAT COLOR Enhances highlights and brings brightness back to blonde white and gray hair so the color looks freshly done for longer between salon visits.
- FRESH FLORAL FRAGRANCE A scent of jasmine orange and grapefruit in a soft nourishing lather.
- 100 percent VEGAN and SWEDISH MADE Color protecting formula safe for color treated hair. Produced in Sweden with CO2 compensated packaging by a certified B Corporation. Trusted by 35 000 plus stylists worldwide.
