About the product
- NEUTRALIZES BRASSY and YELLOW TONES Purple pigments cancel out unwanted warm tones yellow orange and brassiness based on color wheel theory. Regular use transforms brassy blonde into cool icy salon fresh blonde. Perfect for natural blonde bleached highlighted or silver hair.
- HYDRATES WHILE CORRECTING Our formula is infused with nourishing ingredients that hydrate and soften while neutralizing brassiness. Hair feels smooth manageable and healthy not straw like or stripped.
- PERFECT FOR ALL COOL TONED HAIR Ideal for platinum blonde ash blonde silver gray white pastel and bleached hair. Also works beautifully on highlighted brunette and balayage to keep highlights bright and brass free. Not recommended for dark brown or unbleached hair.
- SULFATE FREE and GENTLE FORMULA Free from sulfates and harsh salts. Our gentle formula cleanses while preserving your toner and highlights. Safe for color treated hair.
- EASY TO USE BUILDABLE RESULTS Apply to wet hair leave for 2 5 minutes adjust based on brassiness level then rinse. For intense correction use 1 2 times per week. For maintenance use once weekly.