About the product
- NEUTRALIZES BRASSY and YELLOW TONES Purple pigments cancel out unwanted warm tones yellow orange and brassiness based on color wheel theory. Regular use transforms brassy blonde into cool icy salon fresh blonde. Perfect for natural blonde bleached highlighted or silver hair.
- SULFATE FREE and GENTLE FORMULA Free from sulfates. Unlike harsh conditioners that strip color and dry out hair our gentle formula preserves your toner and highlights while providing deep conditioning.
- HYDRATES WHILE CORRECTING NO DRYNESS Many purple products leave hair dry and brittle. Our conditioner is infused with nourishing ingredients that hydrate and soften while neutralizing brassiness. Hair feels smooth manageable and healthy.
- PERFECT FOR ALL COOL TONED HAIR Ideal for platinum blonde ash blonde silver gray white pastel and bleached hair. Also works beautifully on highlighted brunette and balayage to keep highlights bright and brass free.
- EASY TO USE BUILDABLE RESULTS Apply to wet hair after shampooing leave for 2 5 minutes adjust based on brassiness level then rinse. For intense correction use 1 2 times per week. For maintenance use once weekly
