About the product
- BRIGHTENS BLONDE plus HELPS NEUTRALIZE BRASS This purple toning shampoo helps neutralize yellow brassy tones in blonde highlighted bleached silver and gray hair so color looks brighter cooler and more refreshed between salon visits. Ideal for blondes who want a cleaner more balanced tone without reaching for a harsher toning formula.
- MOISTURE FIRST FORMULA FOR DRY OR DAMAGED HAIR Unlike traditional purple shampoos that can leave hair feeling stripped this sulfate free shampoo is made with squalane to help moisturize soften and support smoother shinier looking strands while toning. A strong fit for dry damaged overprocessed or bleach stressed hair that needs care while maintaining blonde color.
- GENTLE CLEANSE FOR COLOR TREATED plus CHEMICALLY PROCESSED HAIR This color safe shampoo gives blonde hair a more polished look while gently cleansing away buildup without compromising the feel of fragile treated lengths. The vegan cruelty free formula is especially well suited for highlighted double processed or chemically treated hair that needs toning support with a gentler touch.
- REVIVES DULL FADED BLONDE When blonde starts to lose brightness this toning shampoo helps refresh faded highlights and reduce unwanted warmth for a cleaner more polished look. Perfect for keeping blonde looking intentional between appointments.
- MADE FOR CUSTOM TONING Blonde toning is never completely one note. Hair porosity starting shade and how light the hair is can all affect the final result which is why this formula works best as part of a personalized routine. Use it when brass starts to show to help maintain your ideal blonde tone.
