About the product
- PURPLE TONING SHAMPOO Violet shampoo designed to help neutralize yellow undertones and reduce the appearance of brassiness in blonde hair while gently cleansing and maintaining softness and shine.
- BRIGHT BLONDE MAINTENANCE Helps keep blonde tones looking cool and vibrant by balancing unwanted warmth while improving smoothness and overall hair manageability.
- AMINO ACID NOURISHING FORMULA Infused with amino acids ProVitamin B5 and green tea extract to help support hydration and softness while improving the feel and appearance of color treated hair.
- FOR NATURAL OR PROCESSED BLONDES Suitable for natural blonde highlighted balayage silver or color treated hair types including straight wavy and curly textures seeking brighter looking tones.
- MADE IN USA QUALITY Manufactured in the United States in a solar powered lab and certified American Made Beauty. Clean professional formula that is sulfate free paraben free phthalate free gluten free vegan dye free and cruelty free.