About the product
- YOUR COLOR YOUR RULES This pH reactive lip balm reads your unique chemistry and transforms into a personalised sheer pink tint that looks different on everyone. The color changing formula reacts to the natural pH level of your lips so the shade you get is yours alone. It delivers a fresh wash of rosy color that builds from barely there to a soft berry flush depending on how many layers you swipe on. No two people wear it the same way and that is the whole point.
- SOFT GLOSSY ZERO STICKINESS The buttery smooth texture melts onto your lips without any gritty waxy or tacky feeling. It glides on like a gloss but wears like a balm leaving behind a plush cushion of shine that feels weightless. Your lips look fuller healthier and naturally polished with a dewy finish that catches the light. If you love that just bitten hydrated lip look without constant reapplication this delivers it from the first swipe.
- A PINK THAT LOVES EVERY SKIN TONE Because your lips create the color Glow Up turns into a flattering tailor made pink on every complexion. Fair deep cool or warm it settles into a soft rosy flush that looks like it was chosen just for you. Universally pretty and endlessly wearable it is the pink that suits absolutely everyone. One balm a perfect shade for all.
- LAYER IT YOUR WAY Swipe it on bare lips for a quick fresh faced moment or use it as a hydrating base under your favorite lipstick or lip liner. It pairs perfectly with lip scrub prep for smoother application and can double as a conditioning overnight lip mask while you sleep. Stack it over matte lipstick to add dimension and glossy shine back into your look. One product multiple roles in your routine.
- CLEAN VEGAN NO COMPROMISES Formulated with conditioning ingredients that help keep your lips feeling nourished soft and comfortable all day long. This vegan and cruelty free formula skips the harsh stuff so you can feel good about what you are putting on your lips. The compact size slips into any pocket clutch or makeup bag without taking up space. Perfect for gifting or treating yourself to an everyday lip pick me up.
- DRENCHED IN DREAMY HYDRATION More than a tint Glow Up is a nourishing lip treatment that floods lips with soft conditioning moisture. It melts in to leave lips feeling smooth plump and beautifully cared for. Wear it as your everyday hydrating balm or as a comforting treatment whenever your lips need a little love. Quenched pillow soft and kissable in seconds.
- A TINT THAT LASTS AND LASTS Once your perfect pink blooms it lingers through hours of wear while keeping lips soft and hydrated the whole time. The longwearing formula holds its fresh dewy flush beautifully so your pretty tint stays as long as you do. Layer on more any time you want a deeper flush. Long lasting color and lasting comfort together.
- DELICIOUSLY SOFT LUSCIOUS LIPS Every swipe wraps lips in a plush cushiony softness that feels as dreamy as it looks. Glow Up leaves them looking juicy glossy and full of life with a healthy looking bounce you can feel. It is the little moment of self care your lips will look forward to. Lips so soft and luscious you will keep swiping.
- YOUR PRETTIEST EVERYDAY LIP Swept on alone Glow Up gives lips the softest wash of your own pink that looks fresh healthy and effortlessly pretty. It is the barely there flush that makes you look glowy and put together in a single swipe. The naturally radiant lip you will want on repeat. Your prettiest lips only pinker.
- THE BALM THAT FEELS LIKE MAGIC Part skincare part color and part everyday little thrill Glow Up is the balm you will reach for again and again. Each swipe leaves lips soft glossy and gorgeous with a flush that feels made just for you. It is the tiny beauty ritual that makes getting ready feel special. Glow up your everyday one swipe at a time.
