About the product
- EYESHADOW PRIMER FOR LONG WEAR COLOR This creamy eyeshadow primer is a subtle natural base that multiplies eyeshadow color payoff while increasing wear time and minimising creasing. The grippy texture grabs and holds matte satin and shimmer shadows of almost any color boosting their intensity and durability. Sweep a thin layer across the lids let it dry and your eyeshadow goes on bolder lasts longer and stays crease free from morning to night.
- MADE FOR BOLDER LONGER LASTING SHADOW Made for anyone who wants their eyeshadow to last and pop from a quick everyday wash to a full blended look. The creamy natural base grips the lids so shadow adheres evenly and its color reads more intense and true. It works with matte satin and shimmer shadows in almost any color and it minimises creasing and fading so the eye look holds through the day and into the night. The creamy formula feels lightweight and comfortable on the lids.
- A GRIPPY BASE THAT BOOSTS COLOR The subtle natural base has a grippy texture that grabs eyeshadow and multiplies its color payoff so pigments look bolder brighter and more true. It works across matte satin and shimmer finishes in almost any color giving durability and intensity to every type of shadow. A thin layer evens the lid and gives the shadow something to hold onto so the color lasts longer and stays put and crease free across matte satin and shimmer shadow.
- THE BASE FOR YOUR EYE LOOK The primer goes on first as the base for any eyeshadow worn under matte satin or shimmer shadows to boost color and hold. Sweep a thin layer across the lids let it dry then apply your shadow liner and mascara on top. It pairs with the wider MCoBeauty eye range and it evens out the lid so shadow blends smoothly and the whole eye look lasts noticeably longer. It lifts away easily at night with your usual eye makeup remover for a clean finish.
- VEGAN AND CRUELTY FREE EYE PRIMER This eyeshadow primer is 100 percent vegan and cruelty free made without animal derived ingredients and never tested on animals by a proudly female founded brand. The creamy comfortable formula is made for daily wear on the lids. Choosing it means bolder longer lasting eye looks you can feel good about and every product across the MCoBeauty range holds the same vegan cruelty free standard so your whole routine can stay kind to skin.
- SWEEP AND BLEND FOR A SMOOTH BASE Gently sweep a thin layer across the eyelids using the applicator then blend it out with a clean flat eyeshadow brush or your fingertips for an even natural base. Allow it to dry completely before applying your eyeshadow so the grippy base can grab the color. Use a little since a thin layer is enough to even the lid boost the payoff and hold the shadow all day. Sweep it on let it dry then build your shadow liner and mascara on top.
- WORKS WITH EVERY SHADOW AND EYE The primer suits every eye and works with matte satin and shimmer shadows in almost any color so it fits into any eye look. The subtle natural base evens out discoloration on the lid giving shadow a smooth true canvas and it suits oily lids that usually crease shadow by midday. Kept sheer it primes invisibly and it boosts and holds color for a bolder longer wearing eye that lasts. It boosts the color payoff and durability of every type of eyeshadow.
- PAIRS ACROSS YOUR EYE ROUTINE Use it first under eyeshadow then layer your shadow liner and mascara on top for a look that lasts. It works under an eyeshadow stick or a powder shadow to intensify the color and it holds a smoky eye crease free all day. Because the tube is slim it slips into a makeup bag for touch ups priming the lids before you build or refresh an eye look on the go. One thin layer is the difference between shadow that fades and shadow that stays put.
- MULTIPLY COLOR MINIMISE CREASING This makes eyeshadow work harder a subtle natural base whose grippy texture multiplies color payoff boosts intensity and holds the shadow crease free for longer. It grabs matte satin and shimmer shadows in almost any color so pigments look bolder and last and it evens the lid for a smooth true canvas. One thin layer is the difference between shadow that fades and shadow that stays. It works with matte satin and shimmer shadows in almost any color.
- CREAMY GRIPPY LONG WEAR FORMULA The primer has a creamy texture that sweeps on smoothly and sets to a grippy base that holds eyeshadow in place. It feels lightweight and comfortable on the lids evening out the skin and gripping color so it reads bolder and stays crease free. The base wears all day under shadow minimising fading and creasing and it lifts away easily at night with your usual eye makeup remover. The base multiplies intensity so pigments look true vivid and bold.
