About the product
- MAXIMUM GRAY COVERAGE FOR STUBBORN GRAYS This Knockout Collection shade is formulated with extra pigment to deliver 100 percent maximum coverage making it ideal for mostly gray roots or hard to cover grays that just won t quit.
- VERSATILE COLOR APPLICATION Perfect for covering the most stubborn gray roots all over color refresh and seamless root touch ups. Salon quality permanent color from the same formula used in Madison Reed Hair Color Bars.
- SMART 8 FREE FORMULA Free from ammonia parabens resorcinol PPD phthalates gluten SLS and titanium dioxide. Get gorgeous long lasting permanent color without the harsh ingredients found in traditional box dyes.
- NOURISHING INGREDIENTS FOR HEALTHY LOOKING HAIR Enriched with keratin argan oil and ginseng root extract to leave hair feeling soft shiny and conditioned not dry or damaged like with conventional color.
- TESTED FOR YOUR PEACE OF MIND Dermatologist tested cruelty free and Leaping Bunny certified. Kit includes Radiant Cream Color Conditioning Color Activator gloves cap barrier cream and detailed instruction booklet. Subscribe and Save for automatic deliveries on your schedule most customers recolor every 4 6 weeks