About the product
- Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair black to medium brown .
- No need to pre lighten or bleach hair prior to application.
- Lifts hair 3 4 levels in one single step. Neutralizes brassiness.
- Rich smooth creme formula conditions and penetrates hair. Provides intense long lasting color that resists fading.
- Mix 1 tube of color with 2.5oz of 30 volume developer and process for 30 minutes. May be used with brush and bowl or bottle application. Read pack instructions and safety warnings carefully prior to use.