About the product
- I wanted to create a purple shampoo that was great for toning blondes plus brunettes that was also sulfate free... I ve always had a hard time finding that combo.
- If you like ashy tones or even pastel lavender tones you can use this every time you shampoo.
- If you like neutral tones use it only when needed to cut brass.
- Use this with or without The One Purple Conditioner on natural or color treated hair.
- Contains Zip Up Technology tm our proprietary strengthening complex designed to zip up split ends while targeting weak areas of the hair smoothing the appearance of damaged cuticles and helping to protect hair from environmental stressors and color fade.
