About the product
- GO BLONDER Lighten and tone to maintain natural subtle tones and beautiful highlights
- FROM THE BLONDE EXPERTS This salon quality shampoo is paraben free phthalate free ammonia free and silicone free.
- SAFE FOR COLOR TREATED HAIR John Frieda Go Blonder Shampoo is an ultimate blonde tone enhancer for color treated and natural hair highlights and low lights.
- CRUELTY FREE and VEGAN FRIENDLY This shampoo for blonde color treated hair you can feel good about.
- MADE WITH 50 percent RECYCLED MATERIAL As part of the John Frieda Team s commitment to making products that are ethically and sustainably responsible.