About the product
- IMPROVED FORMULA Pucker up for the return of the product that started it all for Huda Beauty the Liquid Matte Lipstick. Reformulated to be more comfortable pigmented and long wearing than ever before.
- EXTENDED SHADE RANGE This vegan formula is back in all your favorite shades plus new ones so you ll be able to create endless looks from natural nudes to bold brights.
- TRANSFER PROOF The silky color applies like a lip gloss and then dries in moments cloaking your pout with a smooth kiss resistant veil of vibrant color that won t smudge flake or transfer.
- VEGAN FRIENDLY These reformulated lippies are hydrating conditioning and supercharged with LOVE that s lycopene olive oil and vitamins A and E of course.
- PROVEN RESULTS In an independent consumer test with 30 people 100 percent agreed that the texture felt ultra lightweight and creamy upon application 100 percent agreed that the color was intense and gave their lips full coverage and 100 percent agreed that the product was easy to apply.
- target audience Women