About the product
- NEW REDHEAD FRIENDLY FORMULA This formula and brush are optimized with new technology to glide through lashes without clumping separating and coating them with a flake free and sensitive friendly formula
- MADE FOR SENSITIVE REDHEADS Formulated with sensitive redheads in mind. Made without alcohol gluten GMOs oil parabens phthalates silicones or talc
- SHADE PERFECTLY PLUM This new shade is designed to make you feel like true Redhead Royalty . The custom berry shade is rich subtle and regal
- CRUELTY FREE This mascara line is 100 percent cruelty free. How to be a Redhead is certified and acknowledged by Leaping Bunny as a cruelty free brand. We do not test any of our products on animals
