About the product
- How does it work: Our scientifically innovative bond-building technology works on a molecular level to repair hair proteins carefully cleansing your hair, whilst strengthening and reinforcing dry and damaged follicles.
- Maximum Hair Health: Gently cleanses and clarifies stressed out locks, allowing the active ingredients to penetrate and boost hair that has been previously damaged by styling, coloring, chemical treatments & over-processing.
- Everyday Protection: A daily revitalising shampoo, that will cleanse and strengthen bonds between salon visits and styling, so you can hold onto your favourite shade and style without the fear of damaging your hair beyond repair.
- For all hair types: This powerful shampoo is great for curly, dry, colored, frizzy, broken and bleached hair types.
- Environmentally Responsible Beauty: The BoldPlex regime is here to ensure you look your best and help you make sustainable beauty choices! We're proud to be Paraben and Sulfate free. PETA-approved, cruelty-free and 100% vegan. And that's not all our bottles and jars are made of Post-Consumer Recycled Plastic. Committed to healthy hair and a healthy environment.
