About the product
- INSTANTLY TRANSFORM DRY, DAMAGED HAIR: Elevate your daily cleanse with this moisturizing shampoo that restores vitality to every strand. From brittle, color-treated hair to curls prone to dryness and frizz, the formula delivers immediate softness, bounce, and luminous shineturning lackluster locks into silky, touchable perfection from the very first wash
- GENTLY CLEANSE + REPAIR: Iles professional-grade shampoo is designed to purify without stripping, while laying the foundation for healthier growth. Clinically proven to reduce breakage by up to 89% when paired with Iles Formula Conditioner, this luxurious, hydrating shampoo detangles, evens porosity, and replenishes hair with nutrient-rich botanicals for stronger, more resilient strands
- FIGHT FRIZZ & HUMIDITY: This featherlight cleanser does more than hydrateit smooths the cuticle, tames unruly flyaways, and shields against humidity. Hair is left polished yet bouncy, with effortless movement and the glossy finish of a fresh salon blowout that lasts long after rinsing
- SALON-GRADE FORMULAS BY WENDY ILES to transform over-styled, dry and damaged hair of models and celebrities, improving their hair health and ensuring camera-ready perfection. It is now a staple in over 3,000 salons worldwide. This product can be used on its own, but works best as part of Wendys clean, sustainable, silicone-free hair system that includes the Haute Performance Conditioner and the cult favorite Finishing Serum
- SILICONE FREE SHAMPOO FOR HEALTHIER HAIR: Stop the cycle of silicones that attract dirt, weigh hair down and lead to build-up, excessive washing, clarifying and over-styling. Wendy saw the impact this had on her clients hair and developed Iles Formula free of silicones to promote healthier hair growth and deliver truly beautiful hair
