About the product
- CREATED FOR WOMEN 40 plus At Better Not Younger we believe silver hair is a symbol of strength and beauty. Our Better Not Younger hair products aren t about hiding age they re about enhancing the brilliance of your natural gray and white strands
- HOLISTIC HAIR CARE Hair after 40 changes in density hydration texture and scalp balance. Our Silver Lining shampoo for silver hair is designed for mature gray hair helping it look bright radiant and vibrant
- WEIGHTLESS VOLUME Our formulas are intentionally lightweight and build up free helping hair regain its natural lift movement and fullness without heaviness or residue. It s airy effortless volume designed to make mature hair look fuller feel more alive and move with renewed confidence. It s volume that feels like freedom
- CLEAN INGREDIENTS No sulfates. No parabens. No shortcuts. This clean vegan purple shampoo features our Wake Up Call Blend with Biotin Bamboo Burdock and Hops to support stronger thicker looking hair plus D and C Violet 2 to help reduce the appearance of yellow tones and enhance brightness and vibrancy now and over time
- 25 plus YEARS EXPERTISE Founded by an experienced beauty industry leader and a woman who knows this stage of life firsthand. Better Not Younger is backed by decades of innovation research and purpose. We re creating solutions for a generation who deserves to be seen heard and celebrated
