About the product
- ultra-black, flake-free vegan mascara that instantly lifts, lengthens & volumizes lashes
- viral icon from the #1 mascara brand* *Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Mascara by Brand, Dollar & Unit Sales, January May 2025
- delivers fully loaded flutter for 16 hrs with lash lovin formula that nourishes & conditions lash hair
- CLINICAL RESULTS: 16-hr flake-free & longwear*; 100% said it didn't smudge**; 97% said their lashes looked instantly bigger & more dramatic*; *based on a clinical & consumer panel study of 32 subjects; **based on a consumer panel study of 32 subjects after 2 weeks
- SKINVIGORATING INGREDIENTS: babassu oil nourishes lashes; glycerin hydrates; vitamin b5 has antioxidant, soothing & moisturizing properties; hydroxyethylcellulose & sunflower seed wax are plant-derived ingredients that thicken naturally
