About the product
- Sulfate-free violet shampoo infused with maqui berry & moringa oil to tone, brighten, and gently cleanse blonde, gray, or silver hair.
- Neutralizes brassy yellow tones with purple pigments, nourishes with antioxidants, adds shine, and protects fragile color-treated hair.
- Apply to wet hair, massage into lather, leave 25?minutes, rinse, repeat if needed. Follow with Pure Blonde Violet Conditioner for best results.
- This proprietary blend creates the perfect tinted base to counteract brassy tones, nourish, add shine, and protect hair from free radicals.
- Luxurious formulas to brighten, condition, and tone for your best blonde yet.
