About the product
- Toning Purple Shampoo: Strength Cure Blonde color depositing Shampoo neutralizes unwanted yellow tones in all blonde, platinum, grey and silver hair. Removes undesirable brassy warmth and brightens
- Reparative Formula: With the same base as Strength Cure this formula repairs damage; plant-based protein Keravis strengthens strands and prevents damage, antioxidant Astaxanthin heals and repairs
- Key Benefits: Blue-based purple formula tones down yellow and orange brass in blonde and lightened hair; for icy white to honey blonde; fortifies and repairs, heals split ends, prevents future damage
- Suggested Use: Apply dime-sized amount to wet hair at the scalp, emulsify into a rich lather and work down ends where brassiness resides. Rinse. For extra toning leave on longer or repeat wash
- Trusted by salons and professionals, Pureology's shampoo formulas are sulfate-free, paraben-free, vegan, and safe for color treated hair. Try the Strength Cure Blonde Conditioner for toning benefits
