About the product
- STRENGTHENS HIGHLIGHTED HAIR: This bond building hair treatment strengthens hair compromised by the highlighting process, reducing breakage by 52%, based on results from an independent test. Measured after 6 applications on bleached hair. The result is highlighted hair that is hydrated, healthy-looking, and gorgeously shiny.
- REBUILDS HAIR BONDS: Formulated with innovative technology that rebuilds the bonds inside hair while gently cleansing, and packed with hair-loving nutrients Keratin, Argan Oil, and Ginseng Root Extract to protect and pamper hair. 100% Paraben-Free, Ammonia-Free & Cruelty-Free.
- EASY TO USE: Apply as you would a shampoo, massaging from roots to ends to create a rich lather. Leave on for 3 minutes, then rinse. Use once a week for best results.
- SIX WEEKS OF TREATMENT: One box contains 6 weekly treatments.
- ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. Our company is founded on the belief that we all deserve better. Better hair color made with better ingredients, and better care for not only our hair, but for our clients and community. Our CEO + Founder believed this so deeply that she named the company after her daughter, Madison Reed.
