About the product
- Purple Shampoo: Contains violet pigments that eliminate brass and yellow tones, restoring cool tones and enhancing shine and softness for healthier blonde and lightened hair
- Benefits: This purple, color depositing formula brightens blonde hair and maintains cool tones, giving lightened hair added radiance and shine that lasts between salon visits
- Additional Benefits: Can be swapped with your regular shampoo once or twice a week for noticeably brighter, softer, and shinier hair. For natural, colored, or bleached white, silver, and blonde Hair
- L'Oréal Professionnel Color Care: Enhance and protect your salon color with professional color care products. For best results, we recommend pairing this shampoo with the Silver Conditioner
- Suggested Use: Distribute evenly through wet hair and work into a rich lather. Rinse thoroughly. Repeat if necessary. Can be used daily if needed, or 1-2 times a week
