About the product
- I wanted to create a purple shampoo that was great for toning blondes + brunettes, that was also sulfate-free... Ive always had a hard time finding that combo.
- If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo.
- If you like neutral tones, use it only when needed to cut brass.
- Use this with or without The One Purple Conditioner on natural or color treated hair.
- Contains Zip-Up Technology (tm), our proprietary strengthening complex designed to "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles and helping to protect hair from environmental stressors and color fade.
