About the product
- Purple Shampoo: An anti-brass purple shampoo that instantly neutralizes warm, brassy undertones in lightened, cool blonde, bleached, ashy, or gray hair and nourishes damaged, processed hair
- Benefits: Enriched with concentrated blue and violet color-depositing pigments to cancel out yellow undertones. Regular use ensures anti-brassiness protection, keeping blonde shades cool for longer
- Additional Benefits: Formulated with Hyaluronic Acid to strengthen hair and enhance softness and luminosity for silky, shiny hair. Protects hair from oxidation and pollution and prevents breakage
- Suggested Use: Use once per week, alternating with Bain Lumière shampoo. Apply to wet hair, distribute evenly, lather, and leave for 2-5min. Rinse thoroughly. Follow with Cicaflash conditioner
- Blond Absolu: Complete your blonde care regimen with the Blond Absolu range, which maintains cool tones with ultra-violet anti-brass action, hydrates and restores hair fibers, and illuminates hair from within
