About the product
- GO BLONDER - Lighten and tone to maintain natural subtle tones and beautiful highlights
- FROM THE BLONDE EXPERTS - This salon quality shampoo is paraben free, phthalate free, ammonia free and silicone free.
- SAFE FOR COLOR-TREATED HAIR - John Frieda Go Blonder Shampoo is an ultimate blonde tone enhancer for color treated and natural hair, highlights and low lights.
- CRUELTY FREE & VEGAN-FRIENDLY - This shampoo for blonde color-treated hair you can feel good about.
- MADE WITH 50% RECYCLED MATERIAL - As part of the John Frieda Teams commitment to making products that are ethically and sustainably responsible.
