About the product
- Vertical Lift Effect Mascara - Our volumizing mascaras deliver instant length, weightless volume, and a 24-hour push-up curl for wide-awake eyes without lash curlers.
- Buildable Conditioning Formula - Non clumping mascara enriched with lash-lifting polymers, keratin, and natural waxes for strength, flexibility, and fuller-looking lashes.
- All-Day Smudge-Proof Wear - Stays put through long days, nights out, and humid conditions without flaking or transferring.
- How to Apply - Use the flat side to load and coat, then twist to brush through with the bristled side. Wiggle from root to tip to separate and lift, and use vertically for precision at the inner and outer corners.
- Charlotte's Magic Story - Inspired by her iconic artistry and passion for innovation, Charlotte's mission is to empower everyone to look and feel like the most confident, beautiful version of themselves through makeup's transformative power. Charlotte Tilbury is highly regarded as an industry icon, trend trailblazer and beauty innovator across makeup, skincare and fragrance.