About the product
- Transform dark blonde or brown hair to a striking new look with our permanent purple hair dye coloring kit, with a plex hair care that protects, rebuilds, and restores your hair's structure
- Darkest purple permanent hair dye; for a full head of color, covers grey, root touch-up, balayage, undertones, lowlights. For all hair types, including chemically treated, Afro, Asian, men, women
- Vegan, cruelty-free purple hair dye. Using UK and European approved cosmetic standard ingredients blended into a smooth cream for home use. Part of award-winning Smart Beauty hair color collection
- Mess-free application. Mix the purple color cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip coloring experience
- Smart Beauty is an independent-owned British business that produces premium vegan hair dye coloring kits. Committed to non-animal testing, ethical practice and minimal environmental impact